ercoupe.com

Ad from July 1940?

This is an early Ercoupe ad (note the grilles on the air inlets) so it is likely pre-war. It looks like the date is July 1940.

Another Early Erco Ad

Again this is an early Ercoupe ad with the grilles on the air inlets which gave way to open air intakes by the time Ercoupe production began.

ERCO Post-War Capabilities Ads

ERCO (Engineering & Research Corporation) initially manufactured airplane parts before building the Ercoupe. The first Ercoupe flew in 1937 and a small number of Ercoupes were built before WWII. During the war, ERCO stopped all commercial manufacturing and built gun turrets, rocket pylons and radar antennas necessary for the war effort. These two post-war ads from some type of commercial directory tout ERCO's efforts during the war and also list both the Ercoupe and the machinery back in production.

Skyways Magazine, February 1946

This full page ad appeared on Page 83 in the February issue of Skyways magazine (a competitor of Flying which billed itself as "The Magazine of Aircraft, Air Travel, Air Power").

Flying Magazine, October 1946

Also in 1946, ERCO placed this full page ad on page 66 of the October issue of Flying magazine.

1946 Frugal Ercoupe Ad

This 1946 ad emphasized the economy of the Ercoupe using the stereotype of the frugal Scotsman.

Time Magazine, February 24, 1947

This full page ad from page 17 emphasized the utility and ease of use of the Ercoupe to a general audience.

Flying Magazine, October 1947

Sanders Aviation Ad, March 1948

Flying Magazine, June 1948

By June of 1948 Sanders Aviation Company had taken over sales and marketing of the Ercoupe. The manufacturing was still done by ERCO. This 2/3rd page ad appeared on page 69 of the June 1948 issue of Flying magazine.

Flying Magazine, April 1949

Many small airplane manufacturers fell on hard times when the expected boom in post-war light aircraft sales did not materialize. This small 1/9th page ad appeared on page 78 of the April 1949 issue of Flying magazine. It directed readers to send for the brochure on the new 1949 Ercoupe contained elsewhere on this site.

Flying Magazine, April 1949

Ercoupe ads from the Classified Advertising section on page 79.